MV Marketing, the first marketing agency to specialize in the 50+ audience. Founded by the intergenerational synergy of Bete Marin and Camilla Alves, MV Marketing is the realization of a shared vision: to use technological innovation and digital marketing to reinvent communication with mature consumers, promoting inclusion, representativeness and a genuine dialogue between brands and consumers. Our team is made up of pioneering professionals, references and opinion formers, specialized in marketing in the silver market.
Since 2015, Bete Marin has been walking the path of longevity, initially with the blog “Amo Minha Idade” and then with the consultancy Hype50+, working on the most innovative silver economy projects in Brazil and Latin America. The union with Camilla Alves in 2018 marked the beginning of an intergenerational partnership, identifying the need for a more targeted and implementable digital marketing approach for the companies served by Hype50+. In 2020, MV Marketing was officially born as a spin-off of Hype50+, with the mission of transforming communication, generating representation for mature audiences.
Innovation and Empathy: These are the pillars that drive us. We specialize in creating data-driven strategies and content that resonates with mature audiences. We believe in technology as a catalyst for breaking down stereotypes and building meaningful bridges between brands and consumers.
MEET THE FOUNDERS
An entrepreneur since 2008, Bete Marin is a pioneer in Marketing in the Silver Economy, co-founder of Hype50+ and MV Marketing.
Responsible for the planning and service areas, Bete has a degree in Marketing, with a specialty in Communication from ESPM, an MBA in Marketing from FGV and a postgraduate degree in Gerontology from the Albert Einstein Institute.
With a career that began in large corporations and was consolidated at Gerdau, her passion for longevity led her to integrate the cause of age inclusion into corporate marketing.
Camilla is the co-founder of MV Marketing and has been working with entrepreneurship and digital marketing since 2014.
Responsible for the growth area, Camilla has a degree in Business Administration and a master’s degree in Data Driven Marketing, with a specialization in Data Science at Nova IMS in Portugal.
With her previous experience at Endeavor Brazil, she discovered her passion for marketing with purpose and in 2018 she began to work in the silver economy.
Our multidisciplinary and intergenerational team is the heart of MV Marketing, each professional bringing their passion for innovation and age inclusion.
Service and planning
Digital marketing and data analysis
Design, illustration and animation
Social media designer
Social media designer
Writing and proofreading
Content strategy
Customer service and planning
We are proud to collaborate with several companies, transforming their marketing strategies through technology, always in favor of humanity and inclusion.
MV Marketing, the first marketing agency to specialize in the 50+ audience. Founded by the intergenerational synergy of Bete Marin and Camilla Alves, MV Marketing is the realization of a shared vision: to use technological innovation and digital marketing to reinvent communication with mature consumers, promoting inclusion, representativeness and a genuine dialogue between brands and consumers. Our team is made up of pioneering professionals, references and opinion formers, specialized in marketing in the silver market.
Since 2015, Bete Marin has been walking the path of longevity, initially with the blog “Amo Minha Idade” and then with the consultancy Hype50+, working on the most innovative silver economy projects in Brazil and Latin America. The union with Camilla Alves in 2018 marked the beginning of an intergenerational partnership, identifying the need for a more targeted and implementable digital marketing approach for the companies served by Hype50+. In 2020, MV Marketing was officially born as a spin-off of Hype50+, with the mission of transforming communication, generating representation for mature audiences.
Translated with DeepL.com (free version)
Innovation and Empathy: These are the pillars that drive us. We specialize in creating data-driven strategies and content that resonates with mature audiences. We believe in technology as a catalyst for breaking down stereotypes and building meaningful bridges between brands and consumers.
An entrepreneur since 2008, Bete Marin is a pioneer in Marketing in the Silver Economy, co-founder of Hype50+ and MV Marketing.
Responsible for the planning and service areas, Bete has a degree in Marketing, with a specialty in Communication from ESPM, an MBA in Marketing from FGV and a postgraduate degree in Gerontology from the Albert Einstein Institute.
With a career that began in large corporations and was consolidated at Gerdau, her passion for longevity led her to integrate the cause of age inclusion into corporate marketing.
Working with entrepreneurship and digital marketing since 2014, Camilla is the co-founder of MV Marketing.
Responsible for the growth area, Camilla has a degree in Business Administration and an ongoing master’s degree in Data-Driven Marketing, with a specialization in Data Science, in Portugal.
With previous experience at Endeavor Brazil, she discovered that marketing to mature audiences requires a unique approach, something she has been perfecting since 2018.
Our multidisciplinary and intergenerational team is the heart of MV Marketing, each professional bringing their passion for innovation and age inclusion.
Service and planning
Marketing and data analysis
Design, illustration and animation
Social Media Designer
Social Media Designer
Writing and proofreading
Content Strategy
We are proud to collaborate with several companies, transforming their marketing strategies through technology, always in favor of humanity and inclusion.
Data, insights and the commitment to age inclusion.
