Discover the power of the 50+ market with our online course, created by experts with over 8 years’ experience. This is the first step on a transformative journey that will open your eyes to the gigantic and lucrative silver market.
Throughout the course, you’ll delve into the details of the 50+ market, understanding its needs, expectations and behaviors. Break down stereotypes and get to know the new face of maturity.
Invest in your future now for just R$870.00 and take a giant leap ahead of the competition. Your success on the silver market starts here!
Entrepreneur in the silver economy
Geroarchitect
@betemarin
A specialist in Gerontology, Marketing and Communication, Bete is the co-founder of the companies MV Marketing and Hype 50+, where she is responsible for strategic planning, customer service and events. She has a degree in Marketing, a post-graduate degree in Gerontology from the Albert Einstein Institute and in Communication from ESPM, as well as an MBA in Marketing from FGV. She is a guest lecturer on postgraduate courses in Gerontology.
@flaviaranieri
Specialized in Gerontology and with a degree in Architecture and Urban Planning, Flavia teaches at the main educational institutions in São Paulo (Albert Einstein, Sírio Libanês and USP). Responsible for the interior design of the most emblematic real estate projects for the elderly recently launched in Brazil, she designs products for longevity. She won an award at the CASACOR show.
MV Marketing aims to highlight mature consumers in companies’ marketing strategies. It uses research and analysis to engage this audience and turn them into “brand lovers”. With an experienced team and tested strategies, it serves clients such as Akousis, Unicef, Brasilprev and Bem te quero 60+. Now, with this course, he shares this knowledge with professionals from all over Brazil.
Lesson 1 – Data from the silver economy
Understand the economic importance of the 50+ segment with up-to-date market data.
Lesson 2 – Demystifying maturity
Learn about the new face of maturity in Brazil and discover how to exploit its full potential.
Lesson 3 – Diversity of the 50+ profiles
Learn about the specific characteristics and needs of each 50+ profile in Brazil.
Lesson 4 – Purchasing influencers
Identify and engage the right influencers in your consumers’ decision-making process.
Lesson 5 – Case study
Explore real cases of strategies adopted in the silver market and gain valuable insights.
FOR R$870,00
Up to 12x by card
This is a recorded online course, with over five hours of exclusive content, support material, access to the course for three months and a course certificate offered by Hotmart.
The course is suitable for professionals from various fields – sales, marketing, innovation and ESG – as well as entrepreneurs and self-employed professionals.
Don’t miss out on this unique opportunity to acquire practical and valuable knowledge that will be a turning point in your career!
Discover the power of the 50+ market with our online course, created by experts with over 8 years’ experience. This is the first step on a transformative journey that will open your eyes to the gigantic and lucrative silver market.
Throughout the course, you’ll delve into the details of the 50+ market, understand their needs, expectations and behaviors. Break down stereotypes and get to know the new face of maturity.
Invest in your future now for just R$870.00 and take a giant leap ahead of the competition. Your success on the silver market starts here!
Entrepreneur in the silver economy
@betemarin
A specialist in Gerontology, Marketing and Communication, Bete is the co-founder of the companies MV Marketing and Hype 50+, where she is responsible for strategic planning, customer service and events. She has a degree in Marketing, a post-graduate degree in Gerontology from the Albert Einstein Institute and in Communication from ESPM, as well as an MBA in Marketing from FGV. She is a guest lecturer on postgraduate courses in Gerontology.
Geroarchitect
@flaviaranieri
Specialized in Gerontology and with a degree in Architecture and Urban Planning, Flavia teaches at the main educational institutions in São Paulo (Albert Einstein, Sírio Libanês and USP). Responsible for the interior design of the most emblematic real estate projects for the elderly recently launched in Brazil, she designs products for longevity. She won an award at the CASACOR show.
MV Marketing aims to highlight mature consumers in companies’ marketing strategies. It uses research and analysis to engage this audience and turn them into “brand lovers”. With an experienced team and tested strategies, it serves clients such as Akousis, Unicef, Brasilprev and Bem te quero 60+. Now, with this course, he shares this knowledge with professionals from all over Brazil.
Understand the economic importance of the 50+ segment with up-to-date market data.
Learn about the new face of maturity in Brazil and discover how to exploit its full potential.
Learn about the specific characteristics and needs of each 50+ profile in Brazil.
Identify and engage the right influencers in your consumers’ decision-making process.
Explore real cases of strategies adopted in the silver market and gain valuable insights.
FOR R$870,00
Up to 12x by card
This is a recorded online course, with over five hours of exclusive content, support material, access to the course for three months and a course certificate offered by Hotmart.
The course is suitable for professionals from various fields – sales, marketing, innovation and ESG – as well as entrepreneurs and self-employed professionals.
Don’t miss out on this unique opportunity to acquire practical and valuable knowledge that will be a turning point in your career!
Data, insights and the commitment to age inclusion.
